You own a billboard. Let's face it, you want maximum exposure. When you aren't driving in high traffic, you should be parked in a highly visible area. Depending on your target market, you can choose where to park and when to park. Own a daycare? Why not park in the grocery store during high traffic hours? When Moms are picking up dinner, they will see your vehicle and pick up a business card (which should be available on the side of your vehicle). Scope out the place for a week to see the demographics who go to the location, and when it is busiest. Map out these spots by days of the week. Obviously, you will need a second person to pick you up and drop you off which may feel inconvenient... however, how much business is your wrap generating being parked in your driveway, or hidden? The time invested for this research will pay off big time in the end.
After you scope out the locations above, and if your business is product based, why not do a product sampling out of the back of your vehicle. You will need to check on the rules and regulations to see if you will need a permit to do this.
Target events in your area that attract your target demographics. Get there early and park prominently. You can also use your vehicle as a centerpiece at trade shows in your booth. Nothing attracts attention like a giant 3D billboard of your brand right in the middle of your booth.
When having your vehicle designed leave a section of the wrap changeable. So every few months you can integrate an offer onto your car as a call to action. For instance, if you are a realtor, showcase a house that is on the market.
Create a campaign that if your car is spotted, and they call to report the location, then they get something (entered into a drawing to win $1,000). Add this to your website, radio, TV, print, and social media campaigns to generate buzz and leverage your car as a promotional vehicle (punintended).
We believe that advertising is essential. It showcases your brand and gets your name out there. Just as good advertising is good for business, ineffective advertising is just that ineffective. It's no longer enough to have a great product or service. It has to be backed by positive messages, by saying the right things about your business. That's how you make it easy for your customers to find you, and that's how you draw customers to your offer.
Ever since the inception of Infinite Graphics in 2008, our core purpose has always been to help our customers grow their business. We measure our success in yours. And that means we go the extra mile to achieve a higher ROI for our clients. Only then do we consider a campaign a success.
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